Going Electronic With Your Loyalty Program

Giving a little something back to your best customers and making them feel good about their purchase is a competitive necessity in today’s business landscape. The first customer loyalty programs consisted of little more than customer loyalty cards that could be punched as customer’s accumulated more product purchases. After they had made the minimum amount of purchases, they receive a free product. You may still find this in use today in many coffee shops and car washes. In the 80s, American Airlines took the customer loyalty program a step forward with the first frequent flyers program. As long as customers flew on American Airlines, they could accrue mileage for future flights they may take.

A great way to get started in a customer loyalty card program, particularly if you own a local service shop, is to consider a coalition program. This type of program allows dissimilar businesses to work together to offer special benefits to card-carrying members. Many towns and cities use these customer cards to incentivize people to purchase more products from the local market. 

Today, many loyalty programs have moved online to tap into the vast social media and search engine channels to convert prospects, gather customer information, and increase sales. In fact, many companies are offering benefits to their customers who actively promote their products and services through their own social media profiles.

Electronic loyalty programs provide you with an easy and cost-effective means of gathering information about your customers. For instance, you can require customers to ‘like’ or ‘follow’ your companies social media fan page as entrance into the loyalty program and gather valuable information for how to sell product to them again in the future. By using data mining software and techniques, marketing analysts are able to gather highly detailed information about these customers to design highly personalized marketing messages guaranteed to convert prospects.

For more information on implementing an effective customer loyalty card program, contact VPromos today!