Thursday, January 17, 2013

Increase Website Traffic with Creative Rewards Program

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With the help of technology, modern shoppers are more sophisticated than ever. The ability to comparison shop is now immediately possible at the point of sale, and competitors are never further than a click away. And considering today’s tight economic times, customers are looking to stretch their dollar in any way possible. Here are 8 ways to increase traffic on website ecommerce platforms by implementing a creative rewards program.

1. Premium Shipping Clubs: Many online retailers, such as Amazon offer free shipping to their premium members or subscribers. Usually the customer is has paid a low membership fee, they have an added incentive to purchase goods from your online store.

2. Discount Club Memberships: Similar to a free shipping club, a discount club offers a percentage off of products or services to their members.

3. Emailed Coupon Codes: Many companies are now offering exclusive discounts to customers who sign up for their email list.
4. Subscriptions: For companies that sell consumables, such as a nutritional supplement store, can offer a subscription service, allowing customers to pay a set amount each month and receive timely delivery of refill product.


5. Service Extensions: This is more common in the software industry, but essentially offers free service updates and upgrades for a yearly fee.

6. Free Recycling Programs: Many specialized companies offer a discount or free product if the customer mails in used product for recycling. This is common among ink and toner companies, but has recently been adopted by such companies as MAC cosmetics.

7. Loyalty Affiliate Programs: Groups of related businesses can offer a shared discount or loyalty program. Whenever a customer’s credit card information is processed at any of the affiliate retailers participating in the program they earn points that can be similarly be redeemed at any of the affiliate stores.

If you want to increase traffic, whether to encourage repeat business or attract new services, a creative rewards program can help.

2 comments:

  1. Successful organizations must show their clients and customers how much they appreciate their business. Bukoo Gifts offers best Customer Loyalty Programs that build relationships with your clients. Show them you appreciate their business and are willing to invest in keeping their business. Also, utilize Bukoo for referral gift programs, and give your customers and clients thank you gifts for sending business your way.

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  2. Thank you for sharing. Business client gifts are the best way to properly thank clients and show them that you appreciate their business.

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